AMSOIL on Board With Diesel Power Challenge
The Diesel Power Challenge is a tough, high performance competition of the nation’s top diesel trucks patterned after Four Wheeler magazine’s successful
Top Truck Challenge. AMSOIL has joined on as the “Official Oil” for the 2007 challenge.
The idea pits pure power against pulling capacity and fuel consumption. Diesel Power magazine readers will select 10 trucks for two events, the West Coast and the East Coast, where the diesel power trucks will be subjected to two days of extreme testing. The testing includes a 1⁄4 mile drag strip run, 1⁄8-mile drag while pulling a 10,000 lb trailer, sled-pull for distance, chassis dynamometer pulls testing horsepower and torque and fuel consumption test over a public highway course.
“I believe this program will produce outstanding results for AMSOIL in the diesel market,” said AMSOIL Director of Advertising Ed Newman. “Diesel vehicles are hot right now, and AMSOIL is well-positioned to grab a larger share of this significant market.”
The West Coast event will begin testing in May 2007 while the East Coast event is scheduled for September of next year. The tests and winners will be featured in Diesel Power magazine.
Television coverage could also occur on either the Outdoor Channel or ESPN2.
