This comment relates to the L5p's but may be similar, I know the filter housings and fuel filters are the same, not sure about the lift pumps..
The L5p's will increase the fuel pressure on key on and startup to force fuel circulation to warm the fuel in cold weather conditions. Something to keep in mind is the factory fuel filter has a differential burst pressure of 90psi and the pressure sensor for the low pressure side that controls the lift pump is after the filter. The in tank lift pumps are capable of 100+ psi.
With that said if you see it above 90 much less close to or above 100 checking and replacing the filter may be worth while. Because the pressure sensor is after the filter if the truck calls for say 80psi to warm the fuel and the filter is restricted it can produce in excess of a 100psi from the pump, if it can't flow through the filter it could rupture. There is another thread on here from a gentleman from last winter with his L5p and it didn't want to start, he came to the conclusion that a gel event clogged his filter and the dealer discovered the filter had ruptured and blew dirt and chunks into the engine fuel system, 10 grand later he got his truck back.
So yes, if the 3.0 fuel system is similar to the L5p then higher fuel pressure on lift pump is normal to assist in warming the fuel and clearing any minor cloud or gelling of the fuel.